February 28, 2017

Distinctive Wood for Success in Retail

For the First Time, Hardwood Specialist Danzer Exhibits At EuroShop.

Dornbirn, Austria/Düsseldorf Germany, February 2017 – At this year’s retail trade fair, EuroShop in Düsseldorf, hardwood specialist Danzer is presenting its capabilities to retail chains, planners and shop fitters. The center of the presentation is formed by innovative wood products like Danzer Freeform (veneer with metal inlays) along with the global services that Danzer offers. With its first time presence at EuroShop, Danzer is not going to exhibit at this year’s Interzum in Cologne.

Hardwood specialist Danzer is going to present its broad portfolio of genuine wood materials at retail trade fair EuroShop, which takes place in Düsseldorf, March 6-9, 2017. Danzer focuses its exhibition on four areas of competence: (1) Innovative wooden materials, including wood-metal composites, wood with light and 3D-Veneer. (2) The ability to design custom specific wood surfaces. (3) Danzer’s worldwide reach and global service. (4) Danzer’s ability to realize challenging projects with wood in particular ones involving 3-dimensional organic shapes.

Eckart Schmitt, CEO of Danzer Specialty Division, explains the potential benefits for retail customers: “Wood has a great role to play in today’s shop design. With the competition from online shopping, retailers are more than ever forced to create enthralling experiences for shoppers. Retailers that sell genuine high-quality products cannot afford to mislead customers with fake materials.” He adds: “Wood has the authenticity everyone is looking for and the versatility to fit any brand’s style and budget. Danzer’s innovative wood products along with the global service allow retailers to create a unique consistent and recognizable brand experience.”

E Mail Banner Euroshop 2017 EN


Danzer is a leading quality hardwood company with production facilities in North America and Europe. The company has approximately 1,500 employees and services customers from 18 sales offices worldwide. Founded in 1932, the company is managed by a family member of the third generation. Danzer owns and manages forests in North America sustainably and produces sliced veneer, lumber and innovative value-added wood timber products for decorative purposes. Danzer products are being used in high-quality furniture, automobiles, interior architecture and other applications.


Eckart Schmitt
Hintere Achmuehlerstrasse 1
6850 Dornbirn | Austria
Phone: +43 5572 39 4490 241
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