--- title: A Hero Wall for an Art Collector description: "A St. Petersburg penthouse's wall becomes a statement piece: Danzer's 3D-Features in Luna design, crafted in American Walnut." --- # [A Hero Wall for an Art Collector](https://www.danzer.com/news/a-hero-wall-for-an-art-collector) Written by [Danzer AG](https://www.danzer.com/news/author/danzer-ag) | Jul 22, 2026, 6:00:01 AM   3D-Features as statement piece in a modern Florida condo  Project Facts - Project Name: Urban Penthouse, St. Petersburg, Florida (US) - Danzer Products Used: 3D-Features Design: Luna, Wood Species: American Walnut - Location & Country: St. Petersburg, Florida (US) - Year of Completion: 2026 - Client: private - Application: interior architecture, interior design, residential living - Photography, Video: © Faruk Pinjo   A penthouse with a sweeping view across Tampa Bay. A carefully assembled art collection. And a living room with one obvious challenge: the television sat squarely in the middle of a large white wall, although it was never meant to be the focal point. For Shawn Polowniak, the owner of this St. Petersburg condo, the answer was not another painting or a different wall color. It was a hero wall built from Danzer's 3D-Features in the Luna design, crafted in American Walnut. *"A TV is not a great architectural element, even though it's oftentimes a necessity in a living room area," Shawn says. "I knew from the inception of this project that I wanted to have a hero wall, something that was unique, and pulled in the warmer tones and the color palettes I was trying to establish for the space. But I wanted something that didn't step back from the art I had put in the space – something that actually brought it forward." *   *Shawn Polowniak*         **An art-filled living room **Shawn came across our 3D-Features by accident. He first encountered them online, introducing rhythm, depth and a sense of calm to the showcased spaces. What he saw stayed with him. Shawn reached out to Danzer directly through the website. The process began with a simple email. What stood out most was Danzer’s answer: *"The responsiveness, the level of investment in this project, the desire for the project to be successful, from the ideation to the delivery to the final execution – it was really truly one of a kind,"* he says. Blending art, architecture and everyday living  Shawn calls his interior design language "Mad Men Chic" – borrowing the curves of mid-century modern and its architectural appeal, paired with walnut tones that already ran through the condo. Luna 3D-Features in American Walnut checked both boxes of that brief at once.  *"The 3D-Features were structural, which I needed because it's a bold white wall, my TV's on it – it's in the middle of my living room. But they were organic. The curvature of the shapes and how they came together creates such an amazing visual interest. It was a really beautiful combination between the structural shape I was looking for and the organic nature in each feature."* Luna is one of four available 3D-Features designs. Producing wood surfaces in three dimensions, consistently and at scale, requires specialist machinery, manufacturing expertise and close control throughout production. Every curve, depth and joint is intentional. **Designed for impact, built for simple installation **Shawn has a background in woodworking and stays close to every project he takes on, but he wasn't planning to install the wall himself – a contractor was already booked, two days out. Then the 3D-Features arrived. *"When the features came in and I opened the packaging and looked at the video Danzer sent, the installation was so simple, there was just no reason why I couldn't take it on,"* he says. *"I was going to put up one feature and just see how it went. Then I finished all of them that evening." * The contractor's visit was no longer necessary. The mounting system proved precise, lightweight and easy to work with. Installation required little more than a standard twist drill and the custom templates supplied with the 3D-Features. The Danzer system reflects an approach that considers installation and design together from the outset, rather than treating either as an afterthought. The wall that started conversations The 3D-Features got their first real test at a gathering with neighbors and friends. *"They loved it,"* Shawn says. *"I had multiple guests ask me how it was even done, how they make features like this, where I found them, how I thought to put this together. But in general, the sentiment was that it was the final piece that pulled the whole look together." * With four designs, two wood species and multiple grain directions, 3D-Features offer a broad range of design possibilities while maintaining the consistency expected from an engineered product.   **Install once, rearrange anytime **Months later, the wall still surprises Shawn. *"These features change at all different times of the day as the light hits them. Different characteristics come out, and I see aspects of it I never saw before. It's one of those things where, just like art, every time you look at it, there's another element that speaks to you in a different way. Over time, I just love them more as a critical element of the design vision for my home."* And should Shawn ever want a different look, the installation can evolve with him. Each feature can be rotated, changing the overall composition without removing or reinstalling the 3D-Features. A different arrangement. A different expression. The same warmth and character of real wood. If you'd like to get more insights into the project, watch the full interview with Shawn. 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